Start ups are companies or organizations that are taken over by entrepreneurs to develop a scalable business platform. Moreover, at the beginning, there is always uncertainty about the platform to success. In addition, some of these start ups go on to become business models and influence many other people.
Design principles of Start Ups
The models behind startups that present themselves as companies are often associated with design science. Design science uses design principles, viewed as a coherent set of normative ideas and propositions. However, it is to design and build the backbone of the enterprise. For example, one of the early design principles is “affordable loss.”
- Lean startup
- Heuristics and biases in startup actions
- Market validation
- Design thinking
- Decision-making under uncertainty
- Partnering
- Mentoring
- Entrepreneurial learning
- Business Model Design
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